We are a chain of stores with over 6 points of sale across Ghana


Making connections is important to our business. We believe that by joining an association we will be offered varieties of opportunities to grow our professional network. From social events, capacity building workshops, educational seminars with guest speakers, as well as opportunities to meet other members with industry experts and leaders.


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Brief About Us

G.A. Boateng Enterprise is a dynamic and innovative drinks and beverages (alcoholic and non-alcoholic) business that is poised to make a mark in the industry. Our business was set up by George Adjei Boateng (Managing Director ). It is duly registered under the registration of companies and business names act by the registrar of companies of Ghana for which certificate for incorporation of business issued. It was registered on the 3rd day of May, 2013. Aside dealing in drinks and beverages, as a dynamic and versatile business man, we are also available for businesses in oil and energy, building, construction, engineering, plumbing and general supply of goods. Our business is driven by a passion for crafting high-quality, delicious, and authentic beverages that bring joy to our customers' lives. 

With a strong commitment to sustainability, authenticity, and customer delight, we aimto become a trusted provider of unique and memorable beverages. At G.A. Boateng Enterprise, we prioritize customer satisfaction and believe in building long-term relationships based on trust, respect, and integrity. We offer tailored beverage solutions for a wide range of customers, including individual consumers, corporate clients, hotels, and restaurants. Our strategic marketing initiatives and branding efforts aim to establish a strong brand presence in the market, creating awareness and demand for our unique products.

 Our business philosophy revolves around passionate craftsmanship, authenticity, customer delight, sustainability, and innovation. In summary, G.A. Boateng Enterprise is a forward-thinking and customer-centric drinks and beverages business with a strong focus on quality, authenticity, sustain ability, and innovation. With a dedicated team, a robust business strategy, and a commitment to excellence, weare poised for success in the dynamic and competitive industry.

PRODUCTS

Our product range includes a diverse array of drinks and beverages to suit various tastes and preferences. We deal in Kasapreko products ( Alomo Bitters and Kalahari Bitters, kasapreko Awake water, Storm royal products ), Guinness Ghana products (Johnnie Walker Premium blended scotch whisky, Star-Quality award winning beer, Smirnoff Ice). Gihoc distillery products (Herb Afrik, Castle Bridge, Brandy, Madingo, Takai, Apet Dry Gin). We also do wholesale selling of the products.Alcoholic Drinks and beverages: We serve a wide range of alcoholic beverage. Some are Vodka, Whiskey. Brandy, Cognac, Beer, some alcoholic wine and others based on request from customers. Non- Alcoholic (Non-alcoholic drinks: We have available drinks for customers who do not take in alcohol. We serve all customers based on their request.). Some include: Juices, Cocktails and Smoothie. Other drinks include Malta Guinness, Álvaro, coke, Fanta, sprite, Mirinda etc.

 TARGET MARKET

Our target market includes health-conscious consumers, families, young professionals, and individuals. We also cater to the growing demand for liquid refreshment among consumers who seek drinks and beverages that offer health benefits beyond traditional refreshment.


Distribution Channels: 

We distribute our products through a combination of channels, including: Foodservice: We collaborate with cafes, restaurants, and other foodservice establishments to offer our drinks as part of their menu options, providing an additional revenue stream and expanding our customer reach.
Event Organisers: We collaborate with some event organisers for the distribution of our drinks for programmes such as weddings, naming ceremonies, funerals and traditional marriages. Some individuals also walk-in to the shop to pick up their favorite drinks.

GA Boateng Enterprise

Join our Drinks and Breveages and open a business that will guarantee you income

Non- Alcoholic (Non-alcoholic drinks: We have available drinks for customers who do not take in alcohol. We serve all customers based on their request.). Some include: Juices, Cocktails and Smoothie. Other drinks include Malta Guinness, Álvaro, coke, Fanta, sprite, Mirinda etc.


6 cities & towns

in Ghana

We are a chain of stores with over 6 points of sale across Ghana


Thanks to GA Boateng, our network is growing very fast.

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OUR BUSINESS TEAM
The management team at G.A.Boateng includes experienced professionals with a passion for achieving our aim as  a business. The team at G.A. Boateng Enterprise is led by Mr. G.A. Boateng, a seasoned entrepreneur with over ten (10) years of experience in his field of business.  Our team includes experts in operations and marketing, who are dedicated to drivingthe success of our  company and delivering exceptional results. With our wealth of experience
we plan to expand to other regions to increase our distribution channels and reach more consumers across the country and seek more market to increase our revenue. Our ultimate goal is to become a market leader in distributing drinks and beverages.The success of a drinks and beverages enterprise depends greatly on the skills and expertise of its management team. Here are some key skills that help us achieve our goals and objectives. Some are Business Management Skills, Marketing Skills, Customer Relationship, Leadership and Team Management for setting clear goals, providing guidance and motivation, fostering teamwork,and developing talent  within the team. Communication and Negotiation Skills is also key, these are essential for building relationships with suppliers, customers, and other stakeholders, as well as resolving conflicts, negotiating contracts, and managing business partnerships. Having a management team with a diverse set of skills and expertise is critical for the success of a drinks and beverages enterprise. These skills enable effective decision-making, strategic planning, innovation, and customer engagement, which are key drivers for growth and profitability.

ORGANISATIONALSTRUCTURE
The organizational structure of a drinks and beverages enterprise can vary depending on its size, complexity, and business model. However, at G.A. Boateng, the business is headed by the MANAGING DIRECTOR, who has managers for various roles assigned to them. They report directly to the MD. He oversees to the entire operations of the enterprise and sets the G.A. BOATENG ENTERPRISE overall strategic direction. There is also a finance manager who is involved in financial planning, budgeting, accounting, and reporting. We also have a marketer in charge of the enterprise's. marketing and sales strategies. They develop marketing plans, conduct market research, and manage advertising and promotions. He marketer works together with sales and distribution team. This department handles the sales and distribution of beverages to customers, including wholesalers and retailers. The supporting workers help the entire organization.

BUSINESS MEMBERSHIP ASSOCIATION
Making connections is important to our business. We believe that by joining an association we will be offered varieties of opportunities to grow our professional network. From social events, capacity building workshops, educational seminars with guest speakers, as well as opportunities to meet other members with industry experts and leaders. We have joined The Ghana National Chamber of Commerce and Industry to achieve this networking goal.